The number of impressions your campaign will serve is dependent on what targeting you choose and the size of your budget. For example, in a smaller campaign with an average amount of targeting, every $50 you add to it will increase your reach by approximately 1,000 impressions. Our forecasting tool will provide you with an estimated reach once you've entered the details of your campaign.

The number of views your video receives mostly depends on which Marketing Objective goal you select – choose 'Viewability' to get the most views for your ad. If you would like to have more control over how many Ad Views your video gets, use the Advanced dropdown menu to set your own cost per view.

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