You may sometimes notice that the data displayed in the Analytics tab is slightly different from the data in the Index. The data in the Index and in the downloadable report is real-time data: that means it populates as your ad is being shown and interacted with. The data on the Analytics page has a slight lag due to the time it takes to display the in-depth analytics and insights we provide. 

While the Analytics page shouldn't be too far behind, we recommend for any actively running campaign that you check the Index or download a report to get the most current data.

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