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Why is targeting different for Connected TV (CTV)?
Why is targeting different for Connected TV (CTV)?

Connected TV targets by household.

Adam Hurd avatar
Written by Adam Hurd
Updated over a week ago

Targeting for CTV works a little differently because the data collected from digital TV channels, networks, and devices is at the household level. Instead of targeting the interests and demographics of a specific individual, you'll be targeting your TV ads based on the interests of everyone in the household. 

Brandzooka is here to get the right ads to the right people. If you have any questions about how to get your video seen by your target audience, feel free to reach out to your Brandzooka rep, start a chat, or shoot us an email at

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