Brandzooka is primarily a top-of-the-funnel marketing tool. That means our platform is especially awesome at creating brand awareness and reaching your target audience as they watch TV or browse the web. We also support cross-channel and down funnel marketing strategies including retargeting visitors of your website and tracking conversions.
We offer a multitude of analytics and tools to help you gauge the impact of every Brandzooka campaign you run, including:
- The Second-by-second Retention Graph: This will let you know the percentage of viewers who watched your video at each second, and can help inform future creative.
- A/B Testing: Use this to compare analytics between campaigns and see how your videos and targeting stack up against one another.
- Events List: See at a glance how many people were served your video, how many watched your video, and how many were inspired to click on it.
For more information on how to assess your campaign performance, shoot us an email at firstname.lastname@example.org or reach out to your Platform Ambassador.