Hyper-targeting your audience is the best way to get the most out of Brandzooka. Use the “Who’s your audience?” section of the Campaign Builder to choose exactly who to target in your campaign.
Here are a few great questions to think about before you begin. You don’t have to know everything about your target audience, just focus on what you know and what aspects apply.
- How old are they?
- What do they do for a living? Where do they work?
- Is their relationship status relevant?
- Are they a home owner?
- What is their level of education?
- What would they have they shopped for recently?
- Where do they live?
- What is their political affiliation?
- What are they interested in?
The Demographics, Interests, and Behavior are the three categories let you create the perfect targeting mix for your video. We recommend you pick between three to six items in each that fit your audience. You also have the option to use retargeting to target individuals who have recently visited your site.
You can always be in touch with your Platform Ambassador or contact support via chat and by emailing firstname.lastname@example.org.