Choosing a marketing objectives allows you to determine how Brandzooka bids on available inventory for your campaign.*
The objectives that you can choose between are 'Reach', 'Viewability' and 'Clicks'.
Reach - Show my video to as many people as quickly as possible.
Viewability - I want my audience to see my videos on higher quality inventory with high engagement.
Click-Through - Optimize my campaign for clicks and drive users to my site.
Watch the video to learn more:
*All CTV campaigns are 'Viewability' campaigns, and they absolutely crush it when it comes to video retention!