Programmatic is the automated process of buying ad impressions across millions of sites online from CNN and ESPN down to local blogs.
Think about it like a stock exchange (e.g. The New York Stock Exchange). Every time you load a page or click on a video online, behind the scenes hundreds of brands represented by media agencies are in an automated bidding war, fighting for the opportunity to show you a specific ad at that very instant.
Big brands with big budgets built this massive system - Brandzooka lets you tap into it and all of its capabilities via an easy-to-use, self-service platform.