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Ad Spec Requirements - Top Shelf Networks
Ad Spec Requirements - Top Shelf Networks
Drake Zimmerman avatar
Written by Drake Zimmerman
Updated over a week ago

Advertising on some of the best streaming CTV channels is available through Brandzooka. If you're interested in getting your ads on some of the top CTV channels, check out the requirements by channels to make sure your creatives are up-to-spec.


Peacock Ad Spec Requirements

Dimensions: 1920×1080 Minimum

Duration: :15s, :30s, and :60s are accepted.

Max File Size: 10 GB

File Format: Quicktime (.MOV), MPEG-4 (.MP4) accepted

Minimum Bit Rate: Greater than 15Mbps

Frame Rate: 23.98, 25 or 29.97

Aspect Ratio: 16:9

Video Codec:

  • Apple ProRes 422 HQ codec preferred (Video Bitrate must be at least 800 Kbps)

  • H.264 codec is accepted (Video Bitrate must be at least 50 Mbps)

  • DV codec | DVC Pro NTSC (DV25) or DVC Pro NTSC (DV50) accepted

  • Interlaced video is NOT accepted

Hulu Ad Spec Requirements

Dimensions: 1920×1080 preferred; 1280x720 accepted

Duration: :15s and :30s are accepted.

Max File Size: 10 GB

File Format: Quicktime (.MOV), MPEG-4 (.MP4) accepted

Bit Rate: 10Mbps to 40Mbps

Frame Rate: 23.98, 25, 29.97, or 30

Aspect Ratio: 16:9

Video Codec:

  • Apple ProRes 422 HQ codec preferred

  • H.264 codec is accepted

**Call-to-Action buttons that look clickable and include copy such as “Learn More” or “Buy Now” are not allowed. Hashtags and QR Codes are not accepted.

Disney+ Ad Spec Requirements

Dimensions: 1920×1080 preferred; 1280x720 accepted

Duration: :15s and :30s are accepted.

Max File Size: 10 GB

File Format: Quicktime (.MOV), MPEG-4 (.MP4) accepted

Bit Rate: 10Mbps to 40Mbps

Frame Rate: 23.98, 24, 25, 29.97, or 30

Aspect Ratio: 16:9

Video Codec:

  • Apple ProRes 422 HQ codec preferred

  • H.264 codec is accepted

**Call-to-Action buttons that look clickable and include copy such as “Learn More” or “Buy Now” are not allowed. Hashtags and QR Codes are not accepted.

MAX Ad Spec Requirements

Dimensions: 1920x1080

Duration: :15s, :30s, :45 and :60s. No ad stitching

Max File Size: 1 GB

File Format: MP4 preferred, MOV accepted (no 3rd party VAST or VPAID tags)

Minimum Bit Rate: 15 Mbps or higher

Frame Rate: 23.98 or 29.97

Aspect Ratio: 16:9

Video Codec:

  • Apple Pro Res 422

  • Apple Pro Res 422 HQ

  • H.264 (a data rate of 15 Mbps or higher)

ESPN/ESPN+ Ad Spec Requirements

Dimensions: 1920×1080 and/or 1280x720

Duration: :15s, :30s and :60s are accepted.

Max File Size: 50MB

File Format: Quicktime (.MOV), MPEG-2 (.MP4) accepted

Bit Rate: 10,000 kbps (.mp4/.mov); 15,000 kbps (.mpg)

Frame Rate: 29.97

Aspect Ratio: 16:9

**Call-to-Action buttons that look clickable and include copy such as “Learn More” or “Buy Now” are not allowed. Hashtags and QR Codes are not accepted.

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