All these placements are a great option and really depend on what you're trying to achieve. Think about your creative and how your target audience will experience it in each of these formats.

For users who are running a campaign with Banner Ads, a user has the option to select either "Web" or "App"

Selecting “Web” will place your ad only on desktop computers and larger displays. This selection is great for driving engagement, and is often paired with Mobile.

“App” reaches your audience through placements on apps likes Words With Friends and the Weather.com app. This is a great choice if you're advertising an app and combines well with Mobile.

For users who are running a campaign with a Audio/Video Creative users can choose to run a campaign on "Ctv" and "App".

"CTV" is a fantastic stand alone option, with killer viewability metrics. Go to our CTV article to learn more. (Video only.)

“App” reaches your audience through placements on apps likes Words With Friends and the Weather.com app. This is a great choice if you're advertising an app and combines well with Mobile.

If you have any questions about placement or optimizing your campaign, chat in any time or shoot us an email at support@brandzooka.com.