All these placements are a great option and really depend on what you're trying to achieve. Think about your creative and how your target audience will experience it in each of these formats.
Selecting “Web” will place your ad only on desktop computers and larger displays. This selection is great for driving engagement, and is often paired with Mobile.
Selecting “Mobile” will place your ad on sites optimized for mobile devices: allowing you to target your audience more frequently, getting seen by potential customers on their phones or tablets.
“Apps” reaches your audience through placements on apps likes Words With Friends and the Weather.com app. This is a great choice if you're advertising an app and combines well with Mobile.
"CTV" is a fantastic stand alone option, with killer viewability metrics. Go to our CTV article to learn more. (Video only.)
If you have any questions about placement or optimizing your campaign, chat in any time or shoot us an email at email@example.com.