Choosing a marketing objectives allows you to determine how Brandzooka bids on available inventory for your campaign.* 

The objectives that you can choose between are 'Reach', 'Viewability' and 'Clicks'.

  • Reach - Show my video to as many people as quickly as possible.
  • Viewability - I want my audience to see my videos on higher quality inventory with high engagement. 
  • Click-Through - Optimize my campaign for clicks and drive users to my site.

Watch the video to learn more:

*All CTV campaigns are 'Viewability' campaigns, and they absolutely crush it when it comes to video retention!

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