For a digital campaign (placements on web, mobile, or apps) your video can run as a 15, 30, 45, or 60-second ad. While your video length can be somewhat variable within the 15-60 second range, we find best practice to be keeping your video to exactly one of these lengths or a little shorter.
15 and 30 second ads are great for engagement. A short video with a strong CTA (e.g. "Click To Learn More") grabs attention and drives the viewer to engage.
30-second ads can also be optimal for awareness, as this length tends to drive higher completion rates and higher video view counts.
60-second ads are best for storytelling. Use this length to tell the bigger picture, like your company’s mission.
Connected TV campaigns are a little different - click here to be directed to an article all about video requirements for CTV campaigns.
Let us know if you have any additional questions! We're here to help.