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Placing a Universal Pixel in WordPress
Placing a Universal Pixel in WordPress
Hannah Dies avatar
Written by Hannah Dies
Updated over a year ago

To place a pixel from Brandzooka in WordPress, you can follow these steps:

  1. Log in to your WordPress dashboard.

  2. Navigate to the Appearance section and click on "Editor" or "Theme Editor." Please note that the availability and location of the Editor may vary depending on the WordPress theme you are using.

  3. In the Theme Editor, locate the theme file where you want to place the pixel code. Typically, this would be the header.php file, which is responsible for the site's header section.

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  4. Before making any changes, it's crucial to create a backup of the file you are about to edit. This ensures that you can revert back to the original version if anything goes wrong.

  5. Open the header.php file for editing.

  6. Look for the <head> section within the file. This is where you typically insert tracking codes and other scripts.

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  7. Insert the Brandzooka pixel code within the <head> section. The pixel code is provided by Brandzooka and looks like a snippet of JavaScript. It starts with <script> and end with </script>.

  8. Save the changes to the header.php file.

  9. Visit your website to verify that the pixel code is functioning correctly. You can use browser developer tools or Brandzooka's tracking verification tools to confirm that the pixel is firing properly.

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