Understanding your website's performance and user behavior is crucial for making informed decisions to improve your online presence. Google Tag Manager (GTM) is a powerful tool that empowers website owners and marketers to track and gather valuable data without diving into complex coding. In this guide, we'll walk you through the process of generating tags and triggers in GTM and explain the benefits of implementing them.
What are Tags and Triggers?
Before we dive into the how-to, let's clarify what tags and triggers are:
Tags: Tags are snippets of code or tracking pixels that collect specific data about user interactions on your website. These could include Google Analytics, Google Ads conversion tracking, or third-party marketing tags like the Facebook Pixel.
Triggers: Triggers are conditions that you set in GTM to specify when and where your tags should fire. For example, you can trigger a tag to fire when a user lands on a specific page, clicks a button, or submits a form.
Step-by-Step Guide: Generating Tags and Triggers
Step 1: Sign in to Google Tag Manager
Log in to your Google Tag Manager account.
Step 2: Create a New Tag
On the left side of your GTM dashboard, click on the button labeled "Tag."
Under the "Tag" section, click the "New" button on the right side of your screen.
Here is where you can select from a handful of options, but for this article, we will go over adding a "Custom HTML," which is how you will implement the Brandzooka Tracking Tag.
Step 3: Configure Your Tag
Once you select "Custom HTML," you must give your new Tag a descriptive name.
After naming your new Tag, you will see a pencil icon located within the Tag Configuration box.
Here is where you will paste the Brandzooka Tacking Tag, which can be generated within the Brandzooka Builder
Once placed, you must hit save.
Step 4: Choose a Trigger
Within the "Trigger Configuration" section, you will see another pencil icon. Here is where you will select a trigger to make the above Tag fire.
Step 5: Configure Your Trigger
If you haven't created a Trigger before, click "New" to create one.
Name your Trigger and choose the Trigger type (e.g., Page View, Click, or Form Submission).
Next, you will need to set the Trigger conditions.
For example, if you're tracking a specific page, select "Page View" and specify the page URL within the box given.
Step 6: Save and Publish
Click "Save" to save your Tag and Trigger Configurations.
Click "Submit" to publish your changes to your website.
Note: Make sure to add any notes or changes to keep records.
Benefits of Implementing Tags and Triggers in GTM
Now that you know how to generate tags and triggers in GTM, let's explore why it's essential to implement them on your website:
Efficiency: GTM streamlines the process of adding and managing tracking codes. You can make changes without needing to access your website's source code, saving time and reducing the risk of errors.
Flexibility: Easily add and update tags and triggers as your tracking needs evolve. You can track specific events or interactions as they become relevant.
Data Accuracy: Implementing tags and triggers correctly ensures accurate data collection. This data is invaluable for making data-driven decisions to improve your website's performance and user experience.
Personalization: Tracking user behavior can tailor your website content and marketing efforts to individual user preferences, improving user engagement and conversion rates.
Enhanced Marketing: Tags and triggers enable you to measure the effectiveness of your marketing campaigns, allowing you to optimize your strategies for better results and ROI.
In conclusion, Google Tag Manager simplifies tracking user interactions on your website using Tags and Triggers. By implementing them correctly, you gain access to invaluable data that can help you make informed decisions, enhance user experiences, and drive the success of your online endeavors. If you have any questions, our team is here to help! You can schedule a call using the links on our website or the Intercom chat feature on our homepage to speak with a team member immediately.